The top eBay sellers know that the secret to real success with eBay is to leverage it's massive traffic to sell as much inventory as possible off eBay (no fees to pay!)
Now that you understand this you may be wondering "When can I link to my non-eBay store through an eBay auction?"
A very good question indeed....
And according to general consensus -- never....
And eBay would be very, very happy if that is what you continue to believe and go along on your merry way.
But what if I told you that you can. And it is perfectly within the approved eBay policies. And you can do it on each and every auction and listing that you put up. And that when using this technique, you will also have bunches of pictures that you are adding to your listing - without paying eBay any extra fees!
Sounds like malarkey? Too good to be true?
Well, I'm here to tell you it is true and how you can take advantage of a tiny loophole that I discovered when researching off-eBay linking policies.
Go to the eBay.com (US site) help pages where you can read through eBay's policies and procedures documentation. Once there, you can do a search for "Linking Policies".
It is common knowledge that you can put your email address as a mailto: or contact form link in both your listing and "About Me" pages. And after you have established email contact outside of eBay, you can then (without eBay's permission of course) solicit that contact to sign up for an "off-eBay store newsletter", but if that contact complains to eBay you could get a whack on the hand or worse...
However, if you do add an email address (which I highly recommend you do), I would definitely make it the same domain name as your off-eBay store. Most buyers are savvy enough to "get what you are hinting at."
But it is this tiny sentence fragment under the" links to photos" that I'm personally all charged up about!
"While the photo page can contain discrete links to other pages that sell items outside of eBay, that can't be the primary purpose of the page."
Wha, wha, what??? Yeah, that's right, you can link to your online, off-eBay store and it is perfectly acceptable.
Why is this okay?
Most likely it is because places like Auctiva and Vendio and Ink Frog do have links at the bottom of their photo gallery pages selling their services. That said, eBay had to add that clause in order to allow eBay sellers to use these third party solutions. And eBay can't only allow certain providers the ability to link off the photo gallery pages and not others. So as long as your page on your site has a format similar to a picture gallery, you're good.
To make any money from our websites we all need traffic and this little loophole has solved my traffic problem!
I first created a page on my off-eBay sales site that is just for the one and only eBay listing that I am going to start with. I then took a dozen pictures of my item, of course, this is FAR too many to put in a listing so naturally, I needed a page that had all these pictures grouped in a "picture gallery" format.
But since this page is part of my off-eBay sales site, it will share the common header and footer links that I have on all my other pages... which includes links to pages within my site detailing some of the different gift and merchandise lines that I offer for sale.
These links are "discrete" as they are just text links found well above and well below the actual pictures.
Of course, buyers aren't dumb, I'm sure that if they actually do click the link within my eBay listing and land on this page they will quickly figure out that there are lots of other relevant items to look at and purchase....
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Stuart Turnbull is an acknowledged eBay expert who specializes in discovering hidden strategies for profiting from eBay. To take your eBay profits to the 'next level' and learn the techniques that the
top eBay sellers use visit
stuart-turnbull.com and grab your free reports!
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